On average, $400 million in domestically produced cut flowers and $24 million in domestically produced cut roses are sold every year for Valentine’s Day. There are roughly 20,000 florists in the United States, many of which are very busy delivering and selling flowers for Valentine’s Day. However, Valentine’s Day isn’t the busiest time for florists. In fact, a greater percentage of fresh flowers and plants are sold during the December holiday season and on Mother’s Day (30% and 24%, respectively).
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