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Home > Blogs > Ohio politics > Archives > 2008 > September > 17 > Entry
Big surprise: Ohio among top recipients of candidate ads
Sure Barack Obama and John McCain are running for president in all 50 states, but you wouldn’t know it by looking at where they’re buying their television ads.
Instead, a new report by the Wisconsin Advertising Project, a project being conducted at the University of Wisconsin-Madison, finds most of the spending was concentrated in 10 swing states - Iowa, Indiana, Michigan, Minnesota, Ohio, Pennsylvania and Wisconsin.
In the week after both political conventions ended, Ohio saw $1.6 million worth of TV ads - that’s the fourth highest tally of any state. Only Florida, Pennsylvania and Michigan saw more.
Between Sept. 6 and Sept. 13, McCain spent $812,000 in Ohio. Obama spent $801,000.
The study found that Obama is also trying to use advertising to his advantage in Indiana, Montana, North Carolina, North Dakota and Virginia - all states George W. Bush won in 2000 and 2004.
And it found that interest group advertising has been “minimal” so far. Four groups aired ads during the week following the convention, spending about $187,000. Three groups - Service Employees International Union, the Defenders of Wildlife Action Fund and Planned Parenthood Action Fund aired ads supporting Obama, with the Defenders of Wildlife Action Fund spending $3,000 in Ohio and the SEIU spending $13,000 in Ohio. Vets for Freedom, meanwhile, aired ads for McCain, spending $35,000 for him in Ohio.
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