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PNC to rebrand local National City branches

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By Jessica Heffner, Staff Writer Updated 5:37 PM Monday, November 16, 2009

PNC Financial Services Group announced it will convert the acquired local National City branches in to its brand in February.

The banking company acquired the struggling National City brand in December 2008 after it reported a second-quarter 2008 loss of $5.1 billion.

There are nine local branches in the Butler/Warren county area.

The rebranding of the local banks — as well as any National City locations in the Dayton and Columbus markets, Kentucky and southeastern Indiana — will be part of the second phase of conversions by the company. The move should take place over one weekend in February, with branches closing early on Friday and reopening under the PNC name the following Monday, said Brian Goerke, spokesman for PNC.

Other than the name change, customers should not notice any other significant differences in service. Letters will be sent to clients prior to the rebranding with information about the switch, Goerke said.

“We are trying to make it easier for customers and we did have a pretty successful first wave conversion. We will be learning from that and moving forward,” he said.

PNC is not releasing the locations of any branches it plans to close in the process. Customers will receive letters within the next few weeks about any branch closings, said Fred Sullivan, spokesman for PNC.

According to the Federal Deposit Insurance Corp., National City has 65 locations and PNC has 51 in Greater Cincinnati.

Contact this reporter at (513) 705-2843 or jheffner@coxohio.com.

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