Cedarville University’s Mark Weinstein and Janice Supplee look over new campaign materials called “Calling and Conviction” that will be on billboards and other marketing materials. Colleges are spending big money to lure students in a competitive environment with a shrinking pool of students. Cedarville, a Christian college with about 3,400 students, will invest about $400K in a national ad campaign this year - money they say they have to spend so students will consider the school.
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