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Posted: 2:40 p.m. Friday, Aug. 10, 2012

Coming into FOCUS

Ford upgrades 2012 Focus with new engine, technology to compete in compact segment

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2012 Ford Focus photo
2012 FORD FOCUS SEL
Ford Focus electric photo
The all-electric Ford Focus has many interesting features, including this indicator light over the recharge cap which indicates how much life is left in the battery. In this instance, about 75% of the charge remains on the 76-mile range battery.

By Jimmy Dinsmore

Driver's Side

As much of the attention of the Ford Motor Company turns toward the 2013 model year, the 2012 model year does offer a nice little gem — the Ford Focus, my tester for the week.
This little compact comes in four trim lines, S, SE, SEL and Titanium. My tester was the SEL 5-door (hatchback).
The redesigned Focus has looks that are conducive to a hatchback, although the 4-door sedan is equally handsome. An elongated front end gives way to a squatty, sloping rear.
Inside, the Focus really impresses. For a compact car, cabin room and even back-seat room is more than adequate. Driver and front passenger won’t bump arms or feel like they’re on top of each other, as is the case with many other compact cars.
The 60/40 rear-split seats offer up 23.8 cubic feet of trunk-area space in the SEL hatch. Fold down the entire second row and enjoy a cavernous 44.8 cubic feet of space, which makes the 5-door Focus more useful than other trims.
Technology is prevalent inside the Focus, which is unexpected for an economy-level, compact vehicle. New this year is a rearview camera and Ford’s Automated Parking Assist, which helps drivers parallel park the car. It employs ultrasonic sensors to assist in the process. Additionally, Ford has given a much-needed update to their Sync technology. A new touchscreen system provides technology at the driver’s fingertips, allowing control of the entertainment, environment and hands-free phone and voice commands.
Updates like this help keep a vehicle relevant and more appealing to youthful buyers.
Ford installs a new, spunkier engine in the Focus. The 2.0-liter, four-cylinder engine has 160 horsepower. It’s fast enough to get out of its own way but requires a little patience as it gets up to highway speeds.
Because of its small stature, the Focus is spry. Steering is firm and braking is solid. The Focus would excel in an urban environment as this compact car is best suited for lower speeds.
A five-speed manual transmission is standard for the S and SE models. My tester, the SEL and the top-of-the-line Titanium trim, come with a six-speed automatic transmission.
I found the transmission to be efficient and well-tuned, throwing smooth, seamless shifts at just the right times, which is probably why the Focus sips the gas.
Rated at 27 city and 37 highway, the Focus offers fewer trips to the pump. In a week’s worth of mixed driving, I averaged 35 MPG.
The base S model is competitively priced, starting at $16,500. SEL has an MSRP of $21,300. With several upgrades and options, my tester came in at $24,530.
With a competitively priced, fun-to-drive, chock-full-of-technology compact car, Ford has brought some competition to the entire compact car segment and it’s all coming into Focus now.
Jimmy Dinsmore is the Wheels editor at the Dayton Daily News and may be reached at (937) 225-2115. Follow him on Twitter @wheelseditor


Focus offered as plug-in electric vehicle, too

Last weekend, I was able to drive the all-electric Ford Focus, and had a chance to sit down to talk with Kevin Layden, director of electrification for Ford.My first impression of the electric Focus was how similar it was to the standard Focus. Quieter, yes, but otherwise it was just as spunky, and performed like its gasoline-engine brother, although it does so without ever using a drop of gas.That brings up the topic of range anxiety, which I mentioned to Layden. He said the Focus won’t be for every driver out there, but fits with Ford’s new model plan of “the power of choice.”“We want to offer the right vehicle for a customer’s needs,” he said. “It shows that Ford is also not betting on just one technology, either.”The all-electric Focus has a range of about 76 miles before needing to be recharged through a standard 110-outlet or a modified 240-volt outlet.Starting price on the Focus Electric is $39,200. It generates 143 horsepower and 184 lb.-ft. of torque.While the cost might be nearly double of the gasoline Focus, Layden said the all-electric Focus does pay cost dividends.A term called MPGe tells how much gasoline and how much electricity would be used to generate an equal amount of power. One gallon of gasoline equals 33 kilowatt-hours of electricity. Layden told me that a full recharge on a 240-volt outlet takes about four hours and uses 23 kilowatts an hour.Doing the math, Layden said, “means the Focus has an EPA range equivalent of 110 MPG city. What that translates to is like paying 68 cents per gallon of gasoline.”

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