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Y! MyWebNew IKEA catalog features fresh textile and furnishing designs
PHOTOS: Sneak a peek at the new furnishings
COMMENT: What do you think of IKEA's products?
MORE: IKEA photos, how to go info & past articles
Wednesday, July 30, 2008
The management team at IKEA West Chester presented a sneak peek at the furnishing company's 2009 U.S. catalog Wednesday, July 30.
While the catalog featured changes such as new textile and furnishing designs by international designers, the store's staff also used the event to point out aspects of the IKEA experience they hope to better communicate to their customers.
Tags on furniture, signs and placards throughout the store highlight the company's standard warranties, ranging from 5 to 25 years on the different products. Store manger Lonnie Rodgers said while the warranties are the same as they were when the store opened, the signage was added to better educate shoppers.
"Some things needed layering in after the grand opening," he said. "If there are messages we feel like (customers) missed...we adapt and react very quickly."
Rodgers added that the store has already conducted one of its two annual customer surveys, and furnishing colors and the store's showcase room layouts have adapted as a result.
Store public relations specialist Kitalena Mason pointed out some of the kitchen/dining room combinations on display
"That's not as common in European homes," he said of the open, multi-use space. Likewise, Rodgers said the store now displays a stack of different sized bed frames with measurements printed on them, to better help customers match frames to existing mattresses.
The new IKEA U.S. catalog includes more browns, blacks, and traditional American styling colors. But kitchen area manager Heather Spatz said local tastes aren't completely conservative. As she pointed out features in an ultramodern, red and white kitchen display, she said the style was indeed selling.
"Certainly, it's not the highest, but it's definitely selling in this market," she said.
Comments
By Esther Pollock
August 9, 2008 2:37 PM | Link to this
Please send me your 2009 catalog. I can’t find another way to do it… Esther Pollock 1066 Dickens St. Far Rockaway, NY 11691
I’ve been to your Hicksville store not long ago, and found some useful items for my kitchen. I would really like to have the catalog since I need to replace some of my furniture……Thank you!
By another reader
July 31, 2008 2:01 PM | Link to this
Who said being pro-IKEA means being anti-Morris? Can’t a person like (and shop at) both stores?
By a reader
July 31, 2008 1:58 PM | Link to this
I find it interesting that the question posed is, “What do you think of IKEA’s products?” — yet many of the comments posted are about the article being just another advertisement. Why all the hate and anger?
I think IKEA’s products are great. I have a few IKEA pieces and I love them. They definitely went together very easily, and I’m fine with self-assembly if it helps keep the cost down. Just like everything else, it’s all a matter of personal taste - no reason to get rude about it.
By Fred
July 31, 2008 9:02 AM | Link to this
How is this news? It’s an advertisement. Did the JN get paid for this article ?
By Patty
July 30, 2008 10:36 PM | Link to this
I went to the new IKEA store one day and was so surprized that most things were made in china? Turned me off real quick! I will not be going back there again. Cheap! Even the shopping carts were cheap. What is this world coming to? Poor Chinese toiling away to make cheap products for everyone to make big bucks. I do hope people wake up before it is to late.
By Mariaaa!!!
July 30, 2008 7:20 PM | Link to this
I suspect the DDN assignment editor thinks IKEA “is a marvelous store”, has decked out their house in IKEA (as we all should), bought IKEA stock (if there is any), loves Swedish meatballs and falls (hook, line, and sinker…as we all should) for innovative marketing plans designed to influence the reporter assignments of assignment editors. Or maybe they’re just trying to sell papers to the West Chester crowd.
By marylyn
July 30, 2008 7:14 PM | Link to this
ikea, okea. substance in this ecomomy. Not retail….
By DC
July 30, 2008 5:34 PM | Link to this
WORDELL,YOU SOUND LIKE A HUGE JERK!!!!AND NOT A VERY SMART ONE AT THAT! A DISRESPECTFUL HUSBAND IS AN EX-HUSBAND. I HOPE SHE TAKES ALL “YOUR MONEY” AND FINDS SOMEONE WHO KNOWS HOW TO TREAT A LADY(AND IS SMART ENOUGH TO KNOW HOW TO PUT FURNITURE TOGETHER)
By Mariaaa!!!
July 30, 2008 5:19 PM | Link to this
Has IKEA actually purchased ad space from the Dayton Daily? I’m a little confused by DDN’s attraction to the store. Ever since it was announced that IKEA was going to locate in the far, far reaches (??) of DDN’s domain, the paper has done nothing but bend over forward to provide the best in free advertising for the place. What other store in our area can say the same? Granted DDN has given coverage to The Greene, Fairfield Mall and the like, but to do what it has done for a Cincinnati store??
By Joanie
July 30, 2008 5:04 PM | Link to this
Mr. and Mrs. Wordell must not be very competent. I have put together several IKEA pieces myself and found it to be pretty easy. I love the store, it’s fun to walk through it. I don’t want an entire house of IKEA, but do have several pieces because they specialize in atractive, inexpensive, and compact items. Their kids’ products are GREAT! Many people love IKEA and articles about them is news, just as much as articles about GM.
By Steve
July 30, 2008 4:42 PM | Link to this
It’s quite apparent that people love Ikea from just reading the comments here, I’d say that makes it newsworthy. Personally I think Ikea is crap.
Protip: Open a store next to Ikea that does nothing but put together Ikea furniture = millionaire.
By john
July 30, 2008 4:34 PM | Link to this
I like how DDN tries to hid advertising as a real media story. I wonder how much IKEA is paying them to run this “article”. Remember when IKEA opened there were 4 articles about them building and opening a new store, when one article would of done.I dont have a problem with DDN accepting advetising from IKEA, I have a problem with them passing it off as a legit news story. Companies come out with new catalogs and fresh ideas everyday, I dont see articles for the new Sears catalog.
By Fan I Am
July 30, 2008 4:16 PM | Link to this
Their non-stick cookware is very lovable. Not the cheapest things they have there, but definitely fabulous to cook with.
By RobL
July 30, 2008 4:06 PM | Link to this
Why does the Hamilton Journal keep giving coverage ie. free advertising to this store Union Twp? Be fair and give free advertising of new promotions to the small businesses in Hamilton, Fairfield, Oxford and such. Or at least put a header on the article saying - Advertisement or Promotional Article. Does the Journal-News have a financial interest in Ikea?
By cat
July 30, 2008 3:42 PM | Link to this
Thanks, I’ve signed up. I didn’t see anything specifically to order a catalog, so I hope one will arrive.
By IKEA LOVER
July 30, 2008 2:49 PM | Link to this
Cat….Go online to IKEA.com and you can order a catalog there! It comes in about two weeks.
By Betsy
July 30, 2008 2:47 PM | Link to this
catalog! http://info.ikea-usa.com/SignUp/
By cat
July 30, 2008 2:36 PM | Link to this
Ok, who, what, when, where… But HOW does one get a catalog?
By Sue
July 30, 2008 2:32 PM | Link to this
I agree with Bob! Every piece of furniture that we have bought for our house that we purchased two years ago, has been from MORRIS FURNITURE!!! I don’t want my house to look like a college dorm room. I couldn’t buy one thing in there if you gave me the money to. WE SUPPORT MORRIS!!!
By Ikea lover!!
July 30, 2008 2:18 PM | Link to this
OMG, I was so happy when Ikea opened and have not looked back since. I prefer the mix and match attitude and the associates are always nice unlike “traditional” stores where they look down on you if you are under 50 and don’t look like you can pay. My husband is a convert and we are planning a kitchen. I can’t imagine the horror of poor Mrs Wordell, he called her tacky! Disrespectful, reread your vows, sir!
By CAT
July 30, 2008 2:17 PM | Link to this
Bob, I’m with you. This is a poorly disguised ad and, like with everything else they do, Dayton Daily ‘sNews’ should be ashamed. Glad I didn’t pay to read this. Too bad they can’t do real news anymore.
By bob
July 30, 2008 2:02 PM | Link to this
How much did Ikea pay for this article? I’m sure Morris Furniture would like to know.
By New Kitchen
July 30, 2008 1:55 PM | Link to this
We just gutted our 1940 kitchen and replaced all of the cabinets & counters with IKEA. LOVE IT! We looked at the Home Deport / Lowe’s stuff and none of the sliders, hinges, or alignment of doors compares. The assembly is a snap. 20 minutes to put together an average cabinet with three drawers.
To Mrs. Wordell: I’m sorry. Your husband sounds like a disrespectful a-hole. We have spent about $3,000 on IKEA cabinets and haven’t had any missing parts. Maybe he can’t read the directions.
By Doug
July 30, 2008 1:50 PM | Link to this
Love their products. Re-did the Family Room in IKEA products, great results: looks great, very functional, and very flexible in how to mix and match. IKEA is our store of choice now.
By Des
July 30, 2008 1:47 PM | Link to this
As a (poor) college student, I love their items! I love putting things together so the self assembly is no problem. I love the store because of their low prices. Where else can you get a nice, not poorly made, bed for around $100?
By Mary
July 30, 2008 1:08 PM | Link to this
I think their merchandise is terrific - especailly for college students, newlyweds and those looking for some really neat storage options. Not a big fan of self-assembly, but that’s why the cost is lower. I’m glad they’re in the area and hope they do well.
By Betsy
July 30, 2008 1:00 PM | Link to this
Just bought a couch, desk, filing cabinet & some lighting fixtures on Saturday. So far so good. No missing parts, pieces or assembly requirements. This assembly instructions were very easy.
By Wordell
July 30, 2008 12:43 PM | Link to this
IKEA’s products? Our purchases, (demanded by my wife, “The One who Must Be Obeyed”) have caused me to think of her purchases (with my money) as purchasing “Pre-stressed recycled garbage”. Missing pieces/parts/nuts/bolts ect. Assembling IKEA’s “products” is sort of like creating a sub-space communicator out of bears skins and knives. I don’t enjoy their junk as much as my tacky wife does. She assembles her purchases now, I watch as she tries to hold her anger in, as I say: Told you so!
By Papa Ubu
July 30, 2008 12:43 PM | Link to this
Ikea products are better than the bunk that the Daydream Creative Crass is trying to peddle! And Ikea has regular hours—unlike the oft-mentioned art galleries in the SnoreAgain District.