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About Women's Life

Kim Margolis and Marisa Becker write about issues that are interesting to women, health and fitness, weight loss and exercise, literature, feminism, relationships, home décor, and anything else that deserves a female perspective. If you have an idea for a story or a topic for discussion on this blog, e-mail Kim or Marisa or call Kim at (937) 225-2216 or Marisa at (937) 225-0624.

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Home > Blogs > Women's Life > Archives > 2010 > May > 17 > Entry

‘Cougar’ dating sites banned from advertising with Google

By Marisa Becker | Monday, May 17, 2010, 02:09 PM

This just in from TheFrisky.com: Google has banned advertisements for dating sites revolving around cougars from showing up on pages containing its search results. The claim is that the sites are “non-family friendly.”

(A cougar, just in case you haven’t heard, is an older woman, usually 40+, who prefers to date younger men, usually in their 20s. Women in their 30s with the same habits are sometimes called pumas, and the men in question are referred to as cubs.)

Critical bloggers have come out already to say this is a double-standard, claiming that Google does not ban ads for sites related to “sugar-daddies,” sending a message that women dating younger men is inappropriate but men dating younger women is just fine.

It’s worth noting that these dating sites will still appear in search results, so it’s not as if they’ve been kicked off the Googlesphere completely. But ads for these sites will no longer appear beside content on sites like Ask.com and MySpace, according to a New York Times article.

One such site, CougarLife.com, was paying Google $100,000 a month for advertising, the NYT reports. CougarLife is owned by the same company that owns ArrangementSeekers.com, a sugar-daddy dating site.

Google has come back to say that advertisements for adult dating sites in general are considered non-family safe. ArrangementSeekers.com still advertises with Google, but the ads are evaluated on a case-by-case basis and some have been rejected.

So is this fair, or is Google being too judgmental?

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