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Home > Blogs > Taste: Dayton food and restaurants > Archives > 2011 > August > 26 > Entry
Dayton gets its first ‘cupcake truck’
The selection offered by Go Cupcakes on Thursday
Jenny Cox of Kettering put her law career on hold to stay home and raise her children, and figured it was time to find a new career now that her kids are heading off to college.
She found one: her business venture entitled “Go Cupcake” is the first and only mobile cupcake truck in the Dayton area. Cox intends to take her homemade cupcakes to festivals, fairs, sports tournaments and parades, and extended her first full week of business Thursday by selling the tasty little pastries in the parking lot of Town & Country shopping center in Kettering. On Saturday, she’ll sell cupcakes at a soccer tournament in Old River Park in Dayton.
Cox — who worked as an attorney before having children and whose husband Jeffrey is an attorney for the Dayton-based law firm of Faruki Ireland & Cox — said she has been an avid baker all her life, and when her daughter, who lives in Chicago, told her that cupcake trucks were a hot new trend in that city, Cox decided she could ply her passion for baking, and her training as an attorney, into a business.
Besides, she says, “There’s something about cupcakes that is kind of magical.”
So now she is baking in her kitchen at home cupcakes with names such as Rockin’ Red Velvet, Irresistible Irish Mint, Peanut Buttercup Bliss, Caramel Pecan Perfection and Fluffy Lemon Love and selling them for $2.50 apiece.
The business is independent, not part of a chain, and Cox said she is not looking to build a franchise empire or expand in any way beyond her one cupcake truck.
“I’d like to do this for about 10 years or so,” she said.
Go Cupcake’s web site is still under construction, but it will announce its schedule on its Facebook page, Cox said.
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