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Home > Blogs > Seen and Overheard > Archives > 2010 > April > 22 > Entry
Did Fox and ABC reject plus-size lingerie ad?
A war of words have erupted between Lane Bryant and two of the nation’s network over a saucy bra and pantie ad.
Lane Bryant on its website says that FOX and ABC at first refused to air an ad featuring a plus-size model in its Cacique line, saying it was told the ad revealed too much of the model’s ‘attributes.”
The company says the smacks of a double standard.
From its Inside Curve blog:
“
ABC refused to show the commercial during ‘Dancing with the Stars’ without restricting our airtime to the final moments of the show.
Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all during what they call “prime time.
We knew the ads were sexy, but they are not salacious.
Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model.
What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty.
“
Both networks deny the Columbus-based company’s claims.
“Their statements are not true,” ABC said in a press release site in a FOX News article. “The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead.”
FOX also balked at the claims:
“We didn’t treat them any differently than Victoria’s Secret,” a Fox spokesman said.
The ad is set to run Wednesday during American Idol, but you can see it above.
What do you think? Do you think the ad was rejected because it is too racy?
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Permalink | Comments (14) | Post your comment | Categories: talk
Comments
By Kris
April 22, 2010 8:29 PM | Link to this
I don’t see anything wrong with the ad. No worse than half naked skinny actresses and actors on the daytime soaps. See plenty of them in bra and panties, under the covers with nothing on, having sex. Don’t see them editing the Victoria’s Secret commercials when they have half naked women with wings on..so why edit this????
By full
April 22, 2010 8:33 PM | Link to this
disgraceful. what were they thinking. just another stike for advirtising.
By Alyssa Bryan
April 22, 2010 9:36 PM | Link to this
I think Lane Bryant deserves a round of applause for this movement. This ad is very well put together and not too too revealing unlike Victorias secret or Sports illustrated, whos string bikinis BARELY cover their woohas. If this commercial is too revealing then i move for the Miss America swimsuit portion of the competition to be removed from the air from now on, the same with anything to do with Playboy, Sports illustrated or even WWE Raw with their toothpicks running around in rubber! Lane Bryant is taking a very big and daring step and should be rewarded for this. I applaud you Lane Bryant!
By jacob
April 23, 2010 12:28 AM | Link to this
There’s nothing wrong with the commercial or the model. However, it is their network, they should be able to choose whatever commercials they want. Lane Bryant has every right to criticize, but their time and energy would be better spent simply taking their business elsewhere.
By gunther
April 23, 2010 7:04 AM | Link to this
How about a little honesty here, not to mention common sense. I dont want to see fat women in lingerie, and I am one. Being overweight “fat” is not healthy, so why make those who are, feel likes its ok to have on more pizza, they need to spend their hard earned income on exercise, eating right, and personal trainers!
By Renaissance Man
April 23, 2010 7:42 AM | Link to this
ok, are plump girls for me? No. But should they have all the opportunities to look and feel sexy to their Sig Other that Miss Anorexia 2010 has? Absolutely! Huge double standard being applied here. Watched Survivor last night, and all the super skinny girls in their micro bikinis, and the requisite “blur out the boob as it pops out” during the immunity challenge was there in full force! The Victoria’s Secret ad shows much more and leaves much less to the imagination. Curious that Victoria’s Secret and Lane Bryant used to be companies held by the same company (Limited Brands), but LB was spun off in 2002. I wonder if the parent company had anything to do with the double standard (or maybe the double “D” standard)
By MW
April 23, 2010 8:22 AM | Link to this
Gunther - I do not see the actress in the commercial as “fat”. There are many beautiful women out there that are a size 14-16 that aren’t unhealthy or disgusting. They are just like those guys we all call “big boned” just more feminine. I think the ad is really well done and very smart for our society today. At least the actress didn’t have fat rolls falling over her underwear, she had a great body, and any man would agree with me. Unless your doctor is telling you that you are obese/ morbidly obese, or you have serious medical problems, you should love yourself.
By ExplainNationX
April 23, 2010 8:35 AM | Link to this
“They who own the broadcasting rule the broadcasting.” Definitely a double standard being displayed in their actions not to show this ad.
By Ashamed of Networks
April 23, 2010 9:05 AM | Link to this
This kind of warped thinking/double standard is EXACTLY why there are so many eating disorders in this country. These are normal-sized women. The bone-thin waifs of this world are the abnomalies.
By Eewww
April 23, 2010 10:01 AM | Link to this
Who wants to see fat people and their blubber?
By Out Foxed by Lane Bryant
April 23, 2010 10:03 AM | Link to this
It’s like any other product advertised on TV. If you don’t want it or like it, then don’t look at it. Lane Bryant is only going after the market. After all, we are constantly told that Americans are over weight.
By UrbanDweller
April 23, 2010 11:47 AM | Link to this
I’d much rather see a curvy woman in lingerie on TV than one that’s build like a 12 year-old boy.
By BIG GURL
April 23, 2010 11:59 AM | Link to this
TO EWWWW YOUR PROBABLY A DOG TO LOOK AT,SO EWW BACK AT CHA…AND GUNTHER-YOU DON’T WANT TO SEE IT CAUSE THOSE BIG GURLS LOOKS BETTER THAN YOU DO. YOUR POOR SELF ESTEEM IS KEEPING YOU OUT OF THE GYM AND HELPING TO KEEP YOU FAT AND UNHAPPY. DON’T HATE,APPRECIATE. BE HAPPY FOR ANOTHER BIG GURL,SOME OF US DO LOVE OUR SELVES. TOO BAD YOU DON’T. WHY DON’T YOU GET A GYM MEMBERSHIP OR JUST START SOME TYPE OF EXERCISE LIKE WALKING SO YOU CAN FEEL BETTER ABOUT YOURSELF. IT’S NOT WHAT’S ON THE OUTSIDE THAT MATTERS,ITS WHATS ON THE INSIDE. NOW PUT THAT PLATE AND THAT GLASS AND THE JETHRO BODINE SIZE BOWL OF ICE CREAM YOU SMASHIN ON DOWN AND GET UP AND MOVE!!!!YOU WILL FEEL BETTER…
By Jude
May 11, 2010 6:31 PM | Link to this
These women look just fine. Are you that are putting them down a little jealous? I’m heavy but I sure don’t look anything like them.