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Compiled by "Smart Mouth" columnist Amelia Robinson, Seen and Overheard is fueled by juicy tidbits, oddball tales and strange sightings.
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Tuesday, August 4, 2009
RadioShack wants you to drop the radio and call it “THE SHACK”
And you thought it was video that killed the radio star.
Nope, its RadioShack.
The struggling electronic chain store will start emphasizing the “Shack” part of its name when it launches a new print, television and digital media branding campaign Thursday, Aug. 6.
“This creative is not about changing our name. Rather, we’re contemporizing the way we want people to think about our brand,” Lee Applbaum, RadioShack’s chief marketing officer, said in a press release. “THE SHACK speaks to consumers in a fresh, new voice and distinctive creative look that reinforces RadioShack’s authority in innovative products, leading brands and knowledgeable, helpful associates.”
RadioShack want you to be its friend. Friends often call each other cute nicknames - Fat Tony, FedEx, Jimmy Boy or Coke for instance.
The Fort Worth, Texas- based company isn’t exactly changing its name, but in the digital world, would clearly rather be associated with a chantey than an old fashion radio.
To kick things off, THE SHACK will hold Netogether, a three-day event taking place in New York City’s Times Square and San Francisco’s Justin Herman Plaza August 6 to 8.
What do you think?
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