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Home > Blogs > Ohio politics > Archives > 2008 > September > 21 > Entry
Eye on Ohio: ‘Ohio Jobs’ McCain ad
By Jessica Wehrman
Dayton Daily News
THE AD: “Ohio Jobs,” 30-second ad PRODUCER: McCain-Palin campaign WHERE TO SEE IT: Ohio television stations
SCRIPT: Announcer: Ohio’s small businesses create more than half of all our jobs. John McCain and his Congressional allies will help them create even more. With tax cuts to create jobs. Investments in renewable energy to revitalize Ohio’s manufacturing. Reforms to make health insurance affordable. And job retraining to help workers stay competitive. Change is coming. JOHN MCCAIN: I’m John McCain and I approve this message.
VIDEO: To zippy, upbeat music, viewers see shots of people working, cutting to a picture of McCain juxtaposed next to a picture of the U.S. Capitol. The screen cuts to shots of more people working, a shot of windmills, people working in medical jobs, and shots of working at a computer, suggesting retraining. The ad ends with a black screen reading, “Change is Coming,” then a shot of McCain, smiling in front of a flag.
ANALYSIS: Change? Wasn’t that Barack Obama’s mantra?
This ad works to assuage Ohioans who might vote for Obama because of their concerns about the economy that McCain is their guy. Obama has hit McCain with some success on economic issues in the state, which currently suffers from a 7.4 percent unemployment rate, higher than the national average.
Obama’s campaign has reminded voters of McCain’s admission that economics is “not something I’ve understood as well as I should” and have jumped on recent McCain comments that the fundamentals of the economy are strong to paint him as out of touch. To be fair, McCain’s comments were taken out of context — he was arguing that while the economy is weak, America’s workers remain strong.
McCain uses fundamental Republican points — that easing the tax burdens on businesses helps to spur job development — to argue that he has a plan to help Ohio’s struggling economy. McCain would phase-out the Alternative Minimum tax and double the personal exemption for dependents, among other proposals.
He also, like Obama, has a plan to invest in renewable energy to revitalize Ohio’s manufacturing, though differences exist on how both candidates would do that. And he uses this ad to say he’d work to improve the cost of health care, including making insurance more portable. He also offers a job retraining program aimed at helping displaced workers find new jobs. That plan includes special assistance for older workers who cannot afford to go to school full-time for two years when they’re hovering near retirement age.
This ad is primarily aimed at easing the worries of Ohio swing voters who consider the economy their top issue. It’s also aimed at convincing voters that, though many of the current economic struggles occurred during the Bush administration, McCain is no George W. Bush. When he says “Change is Coming,” he’s also refuting the Democratic mantra that a vote for McCain would be a vote for a third Bush term.
Permalink | Comments (8) | Post your comment | Categories: Eye on Ohio
Comments
By Country First
September 30, 2008 2:12 PM | Link to this
Your comment about McCain being a liar is a joke. Obama claimed the Banking Committee as his, when he isn’t even on that committee; he says he was raised by a single mother who was on food stamps - at most his mother was single for 3 years, and when she married the wealthy Indonesian businessman, BO would have been about 5. Did we give food stamps to Indonesian residents? He went to live with his grandmother in Hawaii when he was about 10 and I doubt that his VP of a bank grandmother would have been eligible for food stamps. He said he is for jobs for Americans but he voted against a bill by Sen. Dorgan that would have made it harder for companies to move our jobs overseas. As to the bailout bill, he told the Democrats he did not want help for homeowners in forclosure to be put in the bill. (Google Kuscinich Interview.) Do your research. Hanging out with crooks and radicals and lying about it hardly gives Obama moral/ethical character.By Country First
September 30, 2008 2:10 PM | Link to this
Your comment about McCain being a liar is a joke. Obama claimed the Banking Committee as his, when he isn’t even on that committee; he says he was raised by a single mother who was on food stamps - at most his mother was single for 3 years, and when she married the wealthy Indonesian businessman, BO would have been about 5. Did we give food stamps to Indonesian residents? He went to live with his grandmother in Hawaii when he was about 10 and I doubt that his VP of a bank grandmother would have been eligible for food stamps. He said he is for jobs for Americans but he voted against a bill by Sen. Dorgan that would have made it harder for companies to move our jobs overseas. As to the bailout bill, he told the Democrats he did not want help for homeowners in forclosure to be put in the bill. (http://tinyurl.com/4rsxgu) Do your research. Hanging out with crooks and radicals and lying about it hardly gives Obama moral/ethical character.By Ben
September 22, 2008 12:01 PM | Link to this
Yes Alice, and in 1997-2005 there was great economic growth, and increased tax revenues, especially after the Bush tax cuts (yes, they increased tax revenue because they grew the economy, Economics 101). Since 2006, once Democrats took control of congress, gas has skyrocketed, unemployment has risen, and consumer prices are rising as a result. If the Obama corporate tax increases go into effect, look for the unemployment rates to double, gas to be over $7/gallon, and prices to continue to skyrocket while the economy shrinks. His economic policy will cripple the country.By Alice
September 22, 2008 11:05 AM | Link to this
Congress was controlled by Republicans from 1995 to 2007. Seven of our nine Supreme Court Justices were appointed by Republican Presidents. George Bush has been president for eight years. Now McCain expects us to believe that he’s not really a Republican and that, as a Republican, he can clean up the damage they have done. Vote for real change and for REAL progress. Obama/Biden 08By Ethel S.
September 21, 2008 9:36 PM | Link to this
Sen. McCain gave a great speech in Green Bay on Friday outlining how to be proactive on the financial and credit failure. He is positive and gave specifics. Once again, all Sen. Obama does is complain about GWB who will be history soon I can hear it now if Sen. Obama barely gets the nomination. He will blame and blame and blame GWB and the GOP endlessly instead of coming out with specifically fiscally sound policies just like GWB blamed Bill Clinton for the downturn in the economy when GWB came to office. Sen. Obama has a very thin record of working across the aisle of any significant legislation and has not shown himself to be an effective leader. After all, he could have shown some true leadership by picking for the country’s VP, Hillary Clinton after 18 million people voted for her. And Sen. Biden, the Senator from MBNA catered to the credit card and financial companies when he made sure the new Bankruptcy Law passed and ruined struggling citizens. Obama First and McCain has the Country First.By Beverly
September 21, 2008 3:15 PM | Link to this
re: comment by Chris Obama is also getting huge amounts of money from big oil. Obama is the one that has to take a teleprompter to town hall meetings, not McCain. Do your research!By mwm
September 21, 2008 2:42 PM | Link to this
McCain fits in as a republican. He is a habitual liar and has no morals or ethics.By Chris
September 21, 2008 1:19 PM | Link to this
When McCain came back from Vietnam, he cheated repeatedly on his crippled wife, and then divorced her to marry Cindy Hensley. In the 1980’s McCain lobbied for Charles Keating, the saving and loan felon who stole billions in pension money, and took numerous jet set vacations at Keating’s expense. His campaigns for the Senate were all financed with his wife Cindy’s mob money. In 1994 Cindy McCain forged prescriptions in the names of her employees and stole drugs from her own charity. McCain’s campaign this year is getting huge amounts of oil company money. His pick for vice president is under an ethics investigation and will probably be recommeded for indictment in October. McCain is 72 years old, has had cancer 5 times and is on 5 different medications. He is so out of it, that his staff will no longer let him talk to the press unscripted.