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Home > Blogs > Ohio politics > Archives > 2008 > September > 17 > Entry
Eye On Ohio: ‘Foundation,’ ad for McCain
By Laura Bischoff
Dayton Daily News
The Ad: “Foundation,” 30-second TV commercial Producer: McCain campaign Where to see it: It’s scheduled to be televised nationally. It can also been seen DaytonDailyNews.com/eyeonohio
The Script: JOHN MCCAIN: You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street. That’s unacceptable. My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.
Female Anchor: Change is coming. John McCain.
JOHN MCCAIN: I’m John McCain and I approve this message.
Video: It opens with McCain speaking to the camera, slowly zooming in on his face and then interspersed with photos of Wall Street, the stock market trading floor and Sen. Barack Obama and Sen. Joe Biden. It closes with a photo of McCain talking on a rather large cell phone and then a photo of McCain in front of an American flag with the words “The Original Maverick.”
Analysis: The ad focuses on the slumping economy and workers’ fears about job and investment security. Stylistically, it’s a bit different - none of the typical scary music or grainy black-and-white unflattering photos of the opponent. Instead, McCain speaks directly to the camera and viewers. His only attack on Obama is that his “only solutions are talk and taxes” but the ad reveals no details of how McCain would help the economy.
“I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before,” McCain says with a bit of a grin. McCain, who has been in Washington for 26 years, uses two taglines in the ad: “Change is coming” and “The Original Maverick.” (The Original Maverick sounds like a new barbeque sauce, doesn’t it?)
Behind the scenes, the McCain camp points to the Arizona senator’s push for shareholder approval of corporate chief executives’ pay and severance packages and his pledge to reform laws and regulations governing the oil futures market to curb speculators driving up gas prices, and his efforts to require corporations to list employee stock options as an expense on their financial statements. The Obama campaign this week also released a two-minute video focused on economic security that promises a laundry-list of vague solutions, including tax reform, real regulations for Wall Street and fast-tracking energy independence.
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Comments
By Jim
September 17, 2008 5:03 PM | Link to this
Talk’s cheap. All sizzle and no steak. He’s been a champion of deregulation for years and look where it’s gotten us. This guy’s so windy he could blow up an onion sack.