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Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2010 > March > 19
Friday, March 19, 2010
Dissecting the Amazon Kindle eBook reader…
Amazon.com is pulling out all the stops. Their Kindle eBook electronic reading device is the early leader in the field with an estimated 90% of the fledgling market for electronic book downloads. But Amazon’s dominance could vanish just like that.
Here’s why; Apple’s iPad tablet will be released in April and if it is even half as dominant as the Apple iPod has been then Apple will be looking to knock the Kindle off the throne.
Amazon ran a full page ad today in the New York times. It trumpets their claims that the Kindle possesses the following attributes:
“Amazon’s #1 Bestselling Product”.
Who can dispute that? Amazon won’t release their sales figures. I guess we have to believe them.
“Long battery life. Read for up to two weeks without recharging”.
Kindle users? Is this true in your experience?
“Paper like display is easy to read, even in bright sunlight”.
I have some friends who just took their Kindle to Jamaica on vacation. They claim it was fabulous to use it there. I assume it was quite sunny there. Kindle users, what do you think? Can you read it easily in bright conditions?
“At 10.2 ounces, Kindle is lighter than a typical paperback.”
What?! Wait a minute. Hold your horses. I am feeling like the “typical” paperback weighs less than 10.2 ounces? OK, I’m grabbing a stack of typical paperbacks from my pile here on my desk. I’m placing one on my postal scale. It weighs 5 ounces. Here’s another one: 7.5 ounces. Another: 8 ounces. One more: 8.2 ounces.
Uh uh. Sorry Amazon. I think your claims about the weight comparison of the Kindle with the “typical” paperback is perhaps a bit tenuous.
OK, I just dissected the Amazon Kindle. Don’t tell me you expected me to actually take one apart? Those things are expensive!
Dissecting Amazon’s full page ad was satisfaction enough for me…oh, and Amazon.com really, really, really wants you to order your Kindle before April. (wink, wink).
Vick Mickunas
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