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Apple takes a bite out of Amazon…

The eBook wars are getting interesting. Apple unveiled the iPad today. It is their new tablet computer.

According to the New York Times:

But perhaps the most significant iPad application was its own, called iBooks, an electronic bookstore that turns the iPad into a direct competitor to Amazon’s Kindle. Apple said it would sell books in the open ePub format. That conceivably means that e-books sold by Apple would also run on other devices that support ePub, like the Sony Reader and Barnes & Noble’s Nook.

Mr. Jobs said Apple has entered relationships with five major publishers — Hachette, Penguin, HarperCollins, Simon & Schuster and Macmillan — and was eager to establish relationships with others, including textbook publishers.

The announcement puts Apple on a collision course with Amazon. Mr. Jobs credited Amazon with pioneering the category with the Kindle, but said “we are going to stand on their shoulders and go a little bit farther.”

Gerry Purdy, an independent analyst who keeps a close eye on the e-reader industry, said, “Reading a book on an iPad isn’t necessarily going to be that much better — a whole lot better; it will still be in black and white. The Kindle still represents a good vehicle for people who only want an e-reader.”

He added: “Right now, it will have some effect on the Kindle market but it won’t be gigantic. There will still be people who want to buy the Kindles or the Nooks.”

Wow! Amazon has to be concerned as that Apple product tree keeps shaking out ever more techy fruit.

To read the rest of the article click HERE:

Take one Apple Tablet and call me in the morning….

Vick Mickunas

Permalink | Comments (6) | Post your comment | Categories: in the Amazone

Comments

By Blowfly

January 29, 2010 3:35 PM | Link to this

From what I can tell the iPad (or iPom, as some call it - they couldn’t come up with a better name than iPad?), has some of the same problems as the iPhone. Poor battery life, at least compared to the Kindle, no multi-tasking (what is it with Apple and multi-tasking? It’s not like it’s some new fangled thing that is beyond their expertise), it does not support flash which makes many and even most websites unviewable, and you need a data contract (just what I need another device with a monthly charge - hmmm, maybe that’s why they called it the iPad). That said someday, someone is going to get one of these devices right and I’ll buy one. But I don’t think it’s the iPad thingy.

By irishguy

January 28, 2010 1:36 PM | Link to this

Insider, you’re observation reminded me of my dad’s long career selling yellow page advertising. Dad told me how Mr L M Berry did a lot of research to discover that black type on yellow paper was the most legible.

By Insider

January 28, 2010 11:46 AM | Link to this

Also, other colors would probably be easier on the eyes for reading. Remember the old “Golden Rod” Tablets?

By Insider

January 28, 2010 11:43 AM | Link to this

They say it will be quite popular for e-books. I guess those would be “iPad books” now. Big Corporate CEOs are probably lined up.

By Another happy Kindler

January 28, 2010 5:43 AM | Link to this

Like many, I was waiting for this much ballyhooed launch. But in reality I am not tempted. The iPad (what were they thinking?!!) won’t fit in my purse. Still, anything that advances e-books in the public’s eye is a step forward for those who need larger print.

By Happy Kindler

January 27, 2010 5:41 PM | Link to this

At least the Kindle’s name doesn’t remind one of a feminine hygiene product.

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