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Law Enforcement Memorial Day
Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2009 > November > 20
Friday, November 20, 2009
Preparing for Turkey Day…
Many of us are getting ready for the holiday next week. Cleaning. Planning meals. Dreaming of all that food.
Here are a couple of links to help you prepare that special meal
and
This Sunday I’ll be covering some cookbooks and books about food in my column. Be sure to check it out.
Happy Thanksgiving.
Vick Mickunas
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Who wants free books?
Amazon.com continues to push the envelope for their Amazon Kindle eBook readers. This electronic book reader is for sale only through Amazon and Amazon is the only company that can sell you downloads for the Kindle.
Downloading books is where Amazon is betting the money starts to pour in. This week Amazon announced free downloads of Kindle software for PCs. Meanwhile you can read books downloaded via your Kindle software on your personal computer for free. That’s right. Smart shoppers can read books for free this way.
Here’s how that works. I just checked Amazon’s bestsellers for Kindle downloads. Some guy named Don Brown has the number one book downloaded for Kindles at the moment. He also has the number two book. And number three. Also number four. How did he do that?
Who the heck is Don Brown? Have you ever heard of him? You could easily confuse him with the best selling author Dan Brown but he is a totally different guy.
So how did this guy get the top four slots for Kindle downloads on Amazon? It is simple really. He is giving his stuff away. Every one of those books is being downloaded for free. Nothing. Nada. Squat. No charge.
So if you have a PC you can download the Kindle software for free then you can download four of Don Brown’s books for free. And his stuff isn’t the only free stuff being offered for Kindle downloads. A real cheapskate could read all kinds of free stuff and I’m sure that there are lots of people doing exactly that.
What is the benefit to Don Brown? Publicity. Getting people to read his stuff. Getting his name out there. Establishing a traffic pattern. That’s straight out of Marketing 101. Make a name for yourself. Establish familiarity with a product. They call those “loss leaders.” Later, they will try to start charging for product.
Ditto for Amazon.com. They want lots of people to download the Kindle software to their PC for free. The tightwads will look for free stuff to download. Once people get into reading this way perhaps they will decide that it is worth it to pay for it.
Another smart bit of marketing from Amazon.com. Get your free eBooks (while they last).
Vick Mickunas
Permalink | Comments (5) | Post your comment | Categories: in the Amazone
